Marketing AI Operations & Governance
MarGov AI is the operating layer for responsible AI marketing — a use-case registry, tool registry, evaluation scorecard, autonomy controls, approval routing, and AI FinOps in one marketer-friendly console.
Enterprise-grade AI discipline without enterprise governance complexity.
Where should AI be used?
What may AI do?
Who is accountable?
Which AI tools should be approved?
What does AI cost and what value does it produce?
Six functions that turn "responsible AI" from an abstraction into something an executive can actually manage.
Start with the work, not the tool. Every use case is classified, controlled, and owned.
One list of every AI system marketing uses — status, owner, data classification, cost.
Ten standardized factors produce an overall score and an approve, conditional, or reject call.
A1 to A4 autonomy levels. As autonomy rises, oversight requirements rise automatically.
Spend by tool, duplication analysis, and cost per outcome instead of one large invoice.
Business, technical, and data owners on every entry. No orphan AI.